Doron Segal Founder · CTO · YC W21 Book a call
WRITING

Notes from running the thing.

01 I Emailed Startups Offering to Advise Them. They Should Have Said No.Aug 10, 2026 · 10 min read 02 AI in the Business: Automate 80% of the Work, Not the DemoAug 10, 2026 · 2 min read 03 Understanding Your ICP: Find Who Actually PaysAug 10, 2026 · 2 min read 04 Marketing That CompoundsAug 10, 2026 · 2 min read 05 Scaling Product: From First Paying Customers to Orders Every MorningAug 10, 2026 · 2 min read 06 I Built a Password Vault Because I Don’t Want to Guess Where My Passwords LiveJul 5, 2026 · 5 min read · Member-only 07 AI Didn’t Kill the Designer. It Promoted Them.Jun 6, 2026 · 4 min read · Member-only 08 Stop Worshipping Founders Who “Sold for $100M in a Year”May 31, 2026 · 3 min read 09 Your Customers Are Ordering… Just Not From You (Here’s How to Change That)Mar 25, 2026 · 2 min read 10 The Postgres Renaissance: Why We’re Thinking Small with “Micro Tables”Feb 3, 2026 · 3 min read 11 The Day Restaurants Stopped Being Brands and Became InventoryDec 25, 2025 · 3 min read 12 Why Your Local Coffee Shop Can’t Compete (And How That’s Changing)Dec 24, 2025 · 3 min read 13 The Marketplace Multiplier: How Small Startups Become Sales Engines for Tech GiantsDec 10, 2025 · 5 min read 14 Stop Using ORMs in Node.js — They’re Slowing You Down, Not HelpingNov 12, 2025 · 4 min read 15 Next.js 15.5: The CTO’s Guide to Not Getting FiredAug 29, 2025 · 5 min read 16 Learning from the Giants: Business Lessons from Starbucks, Costco, Amazon, and AWSAug 20, 2023 · 3 min read 17 5 Tips to Help You Land Your Next JobJul 13, 2023 · 1 min read