Doron Segal Founder · CTO · YC W21 Book a call

FIELD GUIDES

Playbooks from running the thing.

How I work, how I price, how I read a retention curve — written down so you can run it yourself. If you would rather run it together, book a call.

01 The Operating Review: My First 30 Days With Your StartupThe exact sequence I run when I join a company — as advisor, coach, or fractional CTO. 02 Pricing Without Fear: A Field GuidePrice is positioning. How to set it, structure it, and raise it — without losing the customers who matter. 03 The Road to Product-Market FitWhat pull actually feels like, how to read a retention curve, and what to change when the product is not pulling yet. 04 Proof That Sells: Case Studies, Testimonials, and NumbersHow to collect evidence while you work, ask for it at the right moment, and publish it so buyers believe it. 05 Own Your Audience: The Founder's Guide to Compounding ChannelsRented reach versus owned reach, and the simplest system for building an audience that compounds while you sleep. 06 Zero to First Customer (PDF)The original field guide — from idea to the first person who pays. Free download, no email. 07 After It Works (PDF)What to do once the product is live and pulling. Free download, no email.